1. It was a part of celebrating our 10 year anniversary. We also wanted to do something that marked our transition into a new season.

2. We wanted a brand that was inclusive of Transform’s teenagers and young adults. The old logo was well-loved, but we wanted something that represented all ages.

3. We do so many things at Transform that its hard to tell our story.  We felt that the most important parts of our story needed clear definition. We feel our new brand achieves this.

4. We wanted to dramatically improve the quality of our communication with partners and engage them better. To achieve this, we had to update all our communication tools.

5. We want Transform to be fun and exciting for our kids and we feel the vibrancy of colour and the playfulness of our design encapsulates this.